Parent company of Fannie May Candies, Fanny Farmer Candies. Manufacturing, distribution and retail of candy. $172 million sales. $30 million debt
- Company experienced several years revenue declines, margin erosion and operating losses
- The company had gone through two bankruptcies in three years and accumulated excessive debt through failed acquisition attempts.
- The Company had a single antiquated manufacturing facility in Chicago where production costs were well over industry averages.
- The company owned many underperforming stores in remote geographies.
- The company had strong union contracts in both the Chicago manufacturing plant as well as the retail operation making labor cost reductions very difficult to achieve.
- Company was highly seasonal. About 70% of revenues were made within four holiday periods and significant working capital was needed April through October.
- MorrisAnderson became CRO.
- Create a plan to conduct an orderly sale and/or liquidation of the company to optimize the value of each asset.
- Outsource product production to another manufacturer to allow for a going concern sale of Canadian subsidiary, Laura Secord.
- Develop a liquidation timeline to optimize the sale of inventory consistent with the seasonality of the product to optimize return.
- Find a lender to finance the wind down plan and eventual liquidation which would most likely be through a bankruptcy process.
- Launch a sale process for US based assets that would bring a stalking horse bidder to the table at the correct time.
- Reduce operating cost as much as possible to minimize losses while executing the plan; including layoffs, union concessions, closing of nonperforming retail stores and consolidation of the product line.
- Closely coordinate all activities to optimize total recovery.
- Secured financing for sale/liquidation plan.
- The inventory was 100% sold during the Christmas period and following January.
- The announcement of closing created a “run” on the product and all inventory was sold at full retail. That gained an additional $5-7m for the estate over estimated recoveries.
- Sold Canadian subsidiary, Laura Secord as a going concern business, based on having a proven source of continuing supply, at a price that exceeded original valuations by $8 million.
- In the auction of US assets, the proceeds exceeded the stalking horse bid by more than double.